pixel-perfection-is-old

PIXEL PERFECTION IS OLD

Recently I was having a discussion with our head designer about a responsive design project when a moment of clarity struck me.

Responsive Web Design is more than just adjusting a web experience to different screen sizes. Taking a device-agnostic approach (not being tied to a particular device) is an important step for creating future-proof websites. In other words, your site is not dependent on knowing what device it is being displayed on but rather it focuses on users’ needs regardless of the device. Here are a couple of thoughts on that..

Ethan Marcotte, who coined the term ‘responsive design’ in a May 2010 article in A List Apart, says, “responsive design is not about ‘designing for mobile’. But it’s not about ‘designing for the desktop’, either. Rather, it’s about adopting a more flexible, device-agnostic approach to designing for the web.”

With Brands like Apple, Samsung, Sony and Google frequently releasing yet another mobile device to deal with and design for the real purpose of responsive design is to get to a point where your website is completely device blind. Your design shouldn’t really care about the pixel dimension of the device it’s being viewed upon.

Why do it this way? If you design around your content, you maximize the chances that your site will look good on the majority of devices.

If you’d like to find out more on how Treat Digital can help you make sure your site looks great across all devices just give us a call on 020 3137 3094.

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